Why Your Google Ads Aren’t Converting — And What We’d Do Instead

If you’re running Google Ads and wondering where the leads are —
you’re not alone.

Most businesses burn through budgets without seeing results.
The problem? They’re treating ads like a switch, not a system.

Here’s what’s going wrong — and how we fix it at Greyrock:

1. Wrong Keyword Targeting

You’re probably showing up for high-volume but low-intent searches.

Example:
“Best event ideas” ≠ “Corporate event planner in Bangalore”

🎯 Our Fix:
We build tight keyword clusters based on action intent, not popularity.

2. No Real Funnel

Clicking your ad takes users to… your homepage?

That’s a drop-off waiting to happen.

🎯 Our Fix:
Every ad has a matching landing page with 1 goal. 1 CTA. Zero distractions.

3. No Visual Proof

Most landing pages just have text. Maybe a few stock images.

🎯 Our Fix:
We use real videos, client logos, and results snapshots to drive trust in seconds.

4. Not Enough Retargeting

80% of users don’t act on first click.
If you’re not chasing them again, you’re wasting reach.

🎯 Our Fix:
Smart retargeting creatives based on scroll depth, exit intent, and click triggers.

5. Bad Lead Filters

You might be getting leads — but most are junk.

🎯 Our Fix:
We use custom filters + forms + WhatsApp integrations to qualify leads early.

Greyrock Takeaway

Google Ads don’t fail because the platform is bad.
They fail because the strategy is shallow.

Let’s build campaigns that don’t just show — they sell.

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